Online shoppers need to find products super quick. So this little project I did for 3Store is probably the most satisfying piece of information design and navigation I have designed. It’s the power of 1 click.

Since 3Store contains a growing range of products and plans, it took a number of clicks for users to navigate to a particular phone or a price plan.

In our previous design of the homepage (see below), there was a small, simple, bog standard ‘Quick finder‘ with 3 dropdown panel with limited options. It proved to be popular, with Googe Analystics statistics revealing that Quick finder attracted over 10% of all clicks on the homepage, which is a lot when you consider there were 53  clickable areas on the page.

It became clear from the web stats that some users, who knew exactly what they were looking for and needed a way to get straight to the product or plan that they had in mind. In the fast and furious world of online retail, this becomes essential.

This user motive become the inspiration to design the Quickfinder panel that presented a full list of products, plans and price points under three separate tabs. It provides users with a route straight to specific product in just 1 click from the homepage.

The product panel can navigate to a manufacturer or a specific model of phone, laptop or modem. The plans panel lists every variation of plans (minutes + texts) and grouping them into plan types and contract length (e.g. 18 months) The last panel lets users browse plans by price.

I had further ambitions for Quick finder – for it appear on every page on 3Store since it is such a powerful tool, so hopefully the new 3Store team will consider to roll it out further into the website.